It might seem like multi-store and multi-storefront are the same thing, but they are very different from an architectural standpoint. This is a BigCommerce architectural design of how stores operate and not controlled by third party apps.
Merchants may choose multi-store architecture in order to have separate "stores", catalogs, and functionality, by brand, segment or region.
Merchants may choose to have a multi-storefront architecture in order to have one store, catalog, etc. and leverage channel based storefronts for different brands, languages, currencies etc.
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